Dane Dickerson, Remote Based SEO Manager w/ 7 Years of Experience

Dane Dickerson is a remote based SEO Manager looking for a new remote job:

• Has 7  years of experience in SEO
• Has been 2 years working remotely
• Specialized in Technical SEO, Front End Development, Cross-Channel Strategy, Reporting Systems
• Find in LinkedIn
• Get in touch via email

1. Can you please share your experience highlights and achievements as an SEO professional?

• I launched a new insurance brand with CEGE called PolicyScout, directing content creation, brand strategy, and technical implementation with the team. This site launched during open enrollment and was (as of 1 month ago) acquiring dedicated carrier relationships for first party SEO leads.
• Also at CEGE, built an email cross-channel remarketing campaign with historic data that makes $3,000 a day with only one dedicated specialist on the program.
• Built a magento plugin that could handle dynamic metadata creation to boost the rankings of an ecommerce client by 200%.

2. What are your unique strengths as an SEO? Why do these companies need to hire you?

• I have unique training in statistics and reporting lacking from most marketing organizations. I can guarantee that I will find instances of mis-reporting, over and undercounting, and lost revenue in almost every business by looking at marketing and sales analytics. I have some Python experience in charting and computing this kind of data.
• I have functioned without full-time development resources many times, and as such learned how to build out SEO improvements across many CMS’s, including WordPress, Magento, Shopify, and custom sites. I can implement many dev-adjacent SEO items independently.
• My approach to SEO has shifted to be very cross-channel centric. One of my main goals is not just getting SEO traffic, but capturing them in a communication channel like email, Social, or SMS. I hope to see SEO visitors get caught and start into a brand relationship cycle much more than just getting a lot of curious visitors.

3. What type of SEO roles or jobs are you interested in?

I am interested in roles that utilize my technical SEO knowledge and diversity of marketing skill. I see myself managing a small or medium sized team focused on complex marketing projects involving SEO.

4. How would you like to contribute in your next SEO role? What’s the impact you wish to have?

I want to show my next employer or client a graph in 6 months showing a pipeline of SEO visitors, converted to a recurring communication platform, and made into customers with revenue that can be scaled and expanded indefinitely. These tactics have increased revenue 50-100% in my past roles, and I think this approach (follow the money) is leagues more valuable than more visitors and time on site.

5. What type of companies would you love to work with and why?

Some of my favorite industries to work in are consumer goods (especially professional production equipment in audio and video), financial services, insurance, and leisure/travel. That said, being in agency life I’ve worked in many, many spaces and am always up for diving into a new industry.

6. Why do you work remotely?

For me, working remotely gives me the most distraction-free environment possible. What’s stimulating for me is dedicated focus and thoughtful collaboration – I much prefer working with people remotely where we’re both doing our best work than in a more compromised office environment.

7. How do you tackle remote work challenges? (productivity, communication, etc.)

For me, a must is a dedicated working space and working hours. In my case, I have a separate room of the house that’s insulated from the rest of our residents, and have a setup that’s comfortable and powerful (i.e. big-ass screens). I also keep to a schedule – I like to have planned check-in and collaboration times with coworkers so we all know when to get deep into a project and when to be in a communication and sharing mode.

8. Is there anything else that you would like to share about you, personally or professionally?

My side hobby is music playing and production. I like to do front-of-house audio engineering on the side, and love geeking out over all the problems that come with that work. Mostly a litany of compatibility issues and conflicting signal standards. Obviously there’s not a lot of work with that right now, so I’m moonlighting as a live stream technician instead.

9. How can companies get in touch with you to talk more about a potential remote position?

I’m available by email: [email protected]. Please try to communicate through this channel rather than social media or LinkedIn.