Content and Digital Marketer in Sensov
Job Published on: November 28th, 2019
- Monitor conversation on channels such as Twitter, Facebook, Instagram, and LinkedIn — monitoring both people explicitly tagging the brand and people talking about them without tagging.
- Engage with fans, influencers, and publications multiple times a day. Not just answering questions, but creating moments that will garner press and extend brand love with faves, RTs, shares, etc.
- Identify daily, quick-turnaround reactive opportunities — throw lots of ideas at the wall each day with the agency & client teams and see what sticks
- Identify & track larger ideas that are not necessarily reactive, but based on observations in the community, as well as contribute to a running list of brand-centric behaviors
- Create excitement and proactively participate in our client’s social media platform
- Develop, organize, prioritize, schedule and manage content across all platforms
- Announce new content on the event channel, as well as remind people of the great experience they have had with the event
- Capture & publish content (copy, photos, videos, etc) as required
- Manage pages and platforms (comments and direct messages)
- Attend and cover key events to create content for the platforms
- Foster relationships with influencers
- Work closely with creative teams to identify opportunities for innovation and drive press coverage
- Route customer service inquiries to the right channels and flag opportunities to surprise and delight members
- Monitor client’s social listening tools and native platform analytics for top-line insights on what is working/not working on platforms
- Staying current on digital and social media trends and platform innovations and changes (such as algorithm changes)
- Strong knowledge of social best practices in terms of formats to use, how to optimize formats across channels and experience boosting and targeting the content
- Excellent creative writing skills – you’re a writer at heart
- An eye for good creative & design
- Ability to produce video & photography using your iPhone or Android phone for a variety of social pages
- A hands-on ability to do what it takes to get the job done
- Self-starter and highly motivated; capable of working independently, yet collaboratively, within a fast-paced environment
- Highly organized and able to juggle priorities, while maintaining clear communication and ownership of tasks
- Ability to analyze data, summarizing insights to increase social engagement, reach a qualified audience and tie into broader content strategies
Excellent social media knowledge and a capacity to adapt to user trends
- Working knowledge of social media management tools/platforms (Hootsuite, Canva, lumen5, etc)
- While this is mostly a creative job, a good head for analytics and organization is necessary to drive actionable insights from social listening reports
- Ability to create content/editorial calendars for content planning purposes
- Stay up-to-date on new social media tools and best practices; monitor competitors and other social media leaders to see how they are using them to be an early adopter
- 2-3 years of experience.
- Bilingualism is a big asset, English is a must.
- Educational background in new media, marketing, communications, advertising or journalism preferred.
- Event Marketing experience and knowledge is a plus.
- A relevant agency, media or independent blogging experience is considered an asset
- An impressive understanding of social media. You are connected, cultured & curious about social space.
- Writing samples required.
Interested? Apply now!Send an email to: email@example.com
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