Remote First Company
Has mostly a remote team

Head of E-commerce and Operations in Folksy

Application DeadlineSalary RangeJob Type
Applications are closed From 3,000 US$ - 5,000 US$ per monthPart Time
Location AvailabilitySkillsYears of Experience
Anywhere Google Analytics, Marketing, ecommerce, KPIs, budgeting 4+
Folksy is a thriving ecommerce marketplace and craft community, used by hundreds of thousands of people every month. We’ve been established for more than a decade, supporting artists and makers all over the UK by offering them an online platform to sell their handmade work and connect with other like-minded people. We are small, lean team (just 5!), with rapid growth and exciting projects on our roadmap.

We want someone to lead on marketing decisions to support our strategy for growing Folksy, and help co-ordinate product decisions and technical development, driving the business to meet its goals and its objectives month-to-month and week-to-week.

We’re looking for someone with a rounded ecomm skillset including strategy, delivering cost effective marketing campaigns, testing and analysis, and an appreciation of how product experience affects adoption, churn and growth.

It’s a pivotal role and it’ll require you to be hands-on – we don’t have agencies or suppliers to help deliver our work, it is all done in-house and managed by a small team of 5 people. However, you will be supported by the directors who you will also report to.

The successful candidate will:

  • Develop strategy and direction backed up with supporting figures for return-on-investment
  • Lead the team to coordinate efforts, with clear goals and objectives and associated KPIs
  • Measure the impact of business decisions and optimise to improve decision making
  • Put in the time, thought and effort to prioritisation of projects and tasks with the team, and put the guides in place to help the team manage that through
  • Work alongside a Product Lead to align the development of the product with marketing and operations

Essential experience:

  • Significant experience in Ecommerce (retail, sales)
  • Revenue generating and financial management experience
  • Planning or overseeing marketing spend, and scrutinising its effectiveness
  • Competence in dealing with KPIs and other business numbers, and in particular around budgets and Google Analytics
  • Leading small, multi-disciplinary teams, and taking ownership of projects and outcomes, ideally in a remote environment

Ideally they will also have some of the following:

  • History of working with technical teams and customer-facing teams
  • Experience related to marketplaces or communities
  • Understanding of the way ‘product’ and ‘marketing’ can work together to grow an audience and sales, to support our sellers in growing their results
  • Experience of agile ways of working


The role is national and is expected to be done remotely, with occasional meet-ups in Sheffield and London. We encourage applications from people wanting to work part-time and/or flexi-time and those returning to work after taking a career break.

Benefits and Perks

  • Salary negotiable dependent upon experience and capability
  • Performance bonus (linked to sales)


Interested? Apply now!

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