PPC Consultant in Pole Star Digital

Company Name: Pole Star Digital

Company URL: http://www.polestardigital.com/

About Us

Pole Star Digital is a leading digital marketing consultancy specialising in Search Engine Optimisation (SEO), Paid Media (PPC, Display, Social Media Advertising, Google Shopping), Content Marketing, Social Media and Digital Marketing Consultancy. We work with a broad array of clients ranging from new and exciting start ups to well established high street brands, including Gusto, The Alchemist, The Botanist, Cologne & Cotton, YO! Sushi and many more!

  The Role

Due to a period of growth, Pole Star Digital are looking for an enthusiastic and experienced Paid Media Consultant to join our fast growing team.

  The Day-to-Day

  • At least 18 months’ experience in a similar role, with a proven track record of delivering successful PPC campaigns (in-house or agency)
  • Creation of the clients overall PPC strategy
  • Development and implementation of the PPC strategy; working to identified project KPIs
  • Delivery of paid media projects across various platforms (Google AdWords, BingAds, Facebook, Twitter and LinkedIn)
  • Ongoing monthly optimisation of PPC campaigns
  • Analysing campaign performance and making data-informed adjustments
  • Bespoke client reporting
  • Regular communication & client management
  About You

You are a proactive individual, constantly learning and developing your skill-set. You are up-to-date in all of the latest PPC/Paid Media tools and techniques. You are not afraid to look outside of your discipline, taking inspiration from a broad compass of digital and traditional marketing campaigns in order to keep your finger on the pulse and be the best at what you do. You enjoy a challenge and get a kick out of showing real-world success for clients, ultimately being proud of work that your name is on.

The ideal candidate will be able to conduct themselves in a professional manner with strong written and communication skills, will have a hunger to learn, and importantly a familiarity with a number of paid marketing platforms (see below). You will work alongside Ned Poulter, agency founder, helping to develop best-in-class digital marketing campaigns to an exciting, and ever-growing, client base.

  Your Skill-Set
  • Working knowledge of Google Adwords & BingAds
  • Working knowledge of Google Shopping Campaigns
  • Working knowledge of Google Adwords Editor/BingAds Editor
  • Proven experience creating & managing PPC campaigns that deliver proven value for your clients (agency, freelance or in-house)
  • Ability to analyse, interpret and improve campaign results
  • Confidence & familiarity with Google Analytics (incl. implementation of tracking codes)
  • Advanced proficiency with Microsoft Excel, Powerpoint and GoogleDocs
  • Ability to conduct yourself in a ‘professional’ manner - incl. strong written and communication skills
  • An ability, willingness & eagerness to learn about all new aspects of paid media (programmatic, scripts, video formats… etc)
  • Proven team player, approachable and fun-loving
  • Ability to work on set individual performance goals and KPIs
  • Excellent organisational and time-keeping skills
  • Excellent reporting skills
  Nice-to-Haves
  • Google AdWords Certified
  • BingAds Accredited
  • Working knowledge and use of AdWords Scripts
  • Experience/familiarity in product feed creation & optimisation
  • Experience creating/optimising Display campaigns
  • Experience creating/optimising paid social media campaigns (Facebook, Twitter, LinkedIn etc)
  • Experience developing bespoke landing pages for PPC campaigns
  • Experience with Tag Management Solutions (e.g. Google Tag Manager)
  What We Offer
  • Competitive salary & company bonuses
  • Ability to ideate and implement your own ideas
  • 25 days annual holiday + annual leave
  • Birthday days off
  • Convenient/flexible working hours
  • Attendance to industry-leading conferences (BrightonSEO, SAScon, etc)
  • Training & development
  • Company laptop
  Is this you? If so, we'd love to hear from you - please send your CV + cover letter to recruitment@polestardigital.com and/or fill out the form below and we'll get back to you ASAP.

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