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SEM Specialist in Full Measure Digital

Job Published on: January 6th, 2021
Job closing date: January 17th, 2021

Available to applicants based in Country(ies): Australia

Important skills: Excel, Google Ads, Google Ads Editor, Google Analytics, SEM

Years of Experience: 0+

FMD are a team of high achievers who take pride in generating meaningful outcomes for our clients. At FMD, you are not a number but a valuable member of our team and we are fully invested in your professional development and well-being.
― Brian, our Head of SEM

Why should you apply?

In return for your passion, drive, and SEM knowledge, we can offer you:
  • No more commuting! FMD have embraced a fully remote working environment. We are firm believers that high quality, collaborative work is achieved by the team members, and not by the physical location of their desks.
  • Connection to a fantastic culture of brilliantly minded, hard-working, honest digital marketers who are masters of their game and are more than happy to share their knowledge.
  • Flexible hours. We understand that life and work commitments sometimes clash, we also understand that sometimes you just want an afternoon off to sit in the sunshine! All staff are welcome to use our hassle-free flexitime program to make life that little bit better.
  • Long-term, happy clients, whose businesses give us plenty of variety and challenge the team to grow our skills and capabilities.
  • Attractive salary package that rewards you for your talent and experience, along with a remote work allowance that allows you to design and maintain your own workspace.
  • Avoid project fatigue and stay engaged, working across multiple industries and client accounts. You’ll get to know brands inside out, understanding the unique needs of the business and how those factors play into the results we present in our meetings.
  • Boredom is the death of creativity and innovation, so we encourage our people to develop a range of skills and challenge their comfort zones.
  • Progress, don’t stagnate – we know agency life can feel like a closed circuit sometimes. Once you’ve reached a certain point, there’s nowhere else for you to go and nothing to do. FMD is different – we work with our employees to develop a progression roadmap, ensuring there’s always a next step ahead.

What we’re looking for

We are looking for a gun SEM specialist who loves data, people and diving into the small details of an account. You’ll be a ready-for-anything kind of pro, calculating manual bid changes one minute and jumping on a Zoom with clients of varying levels of SEM experience the next. Ideally, we want someone who knows SEM better than the back of their hand, unpacking what’s working and what’s not with precision and communicating how X or Y are impacting performance.

We’re big believers in definitive results, so while you’ll know how to set up a Smart bidding campaign, you’ll also understand when not to – it’s not always the best solution. If we say, Smart Bidding isn’t always reliable in delivering transparency and results for our heavily retail focused clients, you’ll be able to confidently say “you’re right” and “this is what I suggest instead”. Bring your ideas and wits to the table – FMD’s reputation is predicated on exceptional strategy and consistent returns and you’ll be part of that picture.

While your SEM skills will shine, you will also be well-spoken and comfortable translating SEM-speak into layman’s terms over Zoom or face-to-face. Remote work can be tricky, but you’re always ready to take your clients on a journey through SEM metrics, exploring how they impact the business holistically and specifically. You’re excited to help our non-technical clients get on board with our recommendations through clear-cut communication and actionable recommendations and strategies. That means you are able to take a client’s campaign data and craft a story that not only shows the results, but also how we achieved them, and why it matters to their business.

SEM is not an island, and while we’re a proud remote team packed with SEMs who knows our business, we do not work alone. You’ll be joining SEOs, content specialists and digital marketing strategists in problem solving conversations, strategy chats and zoom exchanges, ensuring we help each other grow.

Do I Need Experience?

You sure do. We need someone with a minimum of 2 years’ experience in a position where they’ve been the decision maker when managing SEM campaigns, while also being the client’s main point of contact. We are looking for someone who doesn’t need too much hand holding and who we can rely on to get their work done, on time and to a high quality.

What if I’ve Only Worked Client-Side or In-House?

Applicants from in-house or client-side backgrounds are welcome as long as you can demonstrate stakeholder management and a time where you successfully obtained internal buy-in.

Good knowledge of the following:

  • Google Ads
  • Bing Ads
  • Facebook Ads
  • Google Analytics
  • Excel and large data sets (you’re comfortable with VLOOKUPs and Pivot Tables)
  • Word, PowerPoint and Google Docs/Sheets

Bonus points if you have any of the following experience:

  • Power BI or Google Data Studio
  • Adobe Analytics
  • Enterprise level retail client experience
  • Agency / client services background
  • Asana and Slack
  • Google Tag Manager

What you'll be doing

You will be an integral part of the close knit SEM team reporting into Brian, our Head of Paid Search and Performance. The SEM team consists of another 2 SEM Specialists (Mattie and David) and 2 SEM executives (Sara and Suz).

In short, you will be leading a handful of our client’s SEM accounts. Being a small team, you will understand that everyone needs to chip in where required to get the job done. One morning you may be preparing a QBR presentation for a C-level audience, and in the afternoon, you may be going back to basics and writing text ads for a retail promotion. Nothing is beneath you.

Optimising campaigns to hit ROAS goals is the overarching objective but you can expect your day to day to consist of:
  • Training future SEM superstars through hands on tasks, and knowledge sharing sessions.
  • Reporting using Google Data Studio and Power BI.
  • Strategy planning and execution.
  • Budget and performance forecasting.
  • Shopping Feed Management.
  • Ad hoc Google Analytics analysis.
  • Client meetings.
  • Powerpoint deck creation.
  • Assisting with bus dev research.
As a fully remote working company, we are pretty heavy on communication and sharing client insights and highlights with the wider team. So while you do need to be motivated to work from your own space, you also need to be ready to jump into online meetings and collaborate with the team in the same way you would from a physical office.

Who is Full Measure Digital?

Full Measure Digital started life as a small consulting project back in 2010. Ten years later, we are one of Australia’s leading SEO and SEM agencies, taking pride in the work we do for our long list of clients: everyone from owner-operated small businesses up to industry leaders like Jetstar, Myer, Uniqlo, mycar (formerly Kmart Tyre and Auto) and Michael Hill.

Our vision is simple: to be the best search agency in Australia at delivering our clients tangible, profitable business growth. We do that by hiring the best team, deeply understanding our clients’ businesses, genuinely caring about their results, and constantly driving growth based on data-driven marketing.

Who should apply?

Full Measure Digital is an inclusive and equal opportunity employer where we aim to attract, support and retain the best people regardless of their gender, marital/parental status, ethnic origin, nationality, age, background, disability, sexual orientation and gender identity. We encourage people of all types and backgrounds to apply.

Interested? Apply now!

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