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SEO Specialist – Australia in Full Measure Digital

Job Published on: September 2nd, 2020
Job closing date: September 15th, 2020

Available to applicants based in: Australia

FMD is an outlier in the Australian agency ecosystem. Your progress as a digital marketing professional and personal well-being is as valued as the clients’ results. It’s an environment where you’re always being asked, ‘What do you think?’ and ‘How would you do it better?

―Greg, our Head of SEO

Why should you apply?

In return for your passion, drive, and SEO knowledge, Full Measure can offer you:

No more commuting!  FMD have embraced a fully remote working environment.  We are firm believers that high quality, collaborative work is achieved through great communication and relationships, neither of which require sitting in a shared office.

Connection to a fantastic culture of brilliantly minded, hard-working, honest digital marketers who are masters of their game and are more than happy to share their knowledge.

Flexible hours.  We understand that life and work commitments sometimes clash, we also understand that sometimes you just want an afternoon off to sit in the sunshine!  All staff are welcome to use our hassle-free flexitime program to make life that little bit better.

Long-term, happy clients, whose businesses give us plenty of variety and challenge the team to grow our skills and capabilities.

Attractive salary package that rewards you for your talent and experience, along with a remote work allowance that allows you to design and maintain your own workspace.

What we’re looking for

We are looking for an all-rounder organic search marketer. We would rather hire someone who understands the multiple facets of SEO, than someone who is just very advanced on the technical side, i.e. it’s more important to us that you can explain to a client why their content isn’t relevant for a target query, than knowing every Screaming Frog regex command off the top of your head.

You are well-spoken and can translate SEO speak into layman’s terms. It’s important that you be able to explain your SEO insights to a non-technical client so they can be on-board with your recommendations and help you action them in their organisation.

You will enjoy problem-solving, not just SEO issues but also marketing / business matters. You understand SEO metrics and how they impact a business. It’s all well and good to know how to extract numbers from Google Analytics, but you have to be able to tell a story with that data.

You should be comfortable working remotely and conducting meetings, both external and internal, via Zoom or other video conferencing software.

You will need a minimum of 2 years’ experience in a position where you’ve been responsible for SEO campaigns and can demonstrate positive SEO results.

Applicants from in-house or client-side backgrounds are welcome, but having an agency / client services background will be an advantage.

You must be an Australian citizen or permanent resident with full work rights.

Good knowledge of the following tools

  • Google Search Console
  • Screaming Frog SEO Spider / Log File Analyser
  • Ahrefs, SEMrush or similar linking tools
  • Advanced Web Rankings or similar ranking tools
  • Google / Adobe Analytics
  • Excel and large data sets (you’re comfortable with 1M row CSVs, VLOOKUPs and Pivot Tables)
  • Word, PowerPoint and Google Docs/Sheets
  • Pitchbox, BuzzStream or similar outreach tools

Bonus points if you have any of the following experience:

  • SEO for enterprise clients
  • PowerBI
  • Solid understanding of Web Development e.g. HTML, CSS and JavaScript
  • Comfortable using backend CMS environments such as WordPress, SiteCore, Magento
  • Paid Search / Google Ads
  • Digital Marketing for large-scale ecommerce sites

What you'll be doing

You will be an integral part of the close knit SEO team and seen as the helpful, subject matter expert by providing SEO knowledge and strategic guidance to a wide range of clients – everything from airlines and department stores, to owner-operated businesses.

You will start by unpacking a client’s marketing problems and learning about their customers through keyword, competitor and audience research. Then you’ll be deep-diving into the client’s website, identifying current SEO problems and opportunities. From your insights, you will be strategising with your team members to create an actionable, effective SEO plan.

Coming up with solutions is only half of the job. Helping your clients execute your SEO vision is just as important. You will be explaining your SEO recommendations to an audience with mixed SEO experience using a variety of formats, such as:
  • creating and responding to JIRA tickets with developers
  • translating issues for a non-technical audience in a technical audit
  • presenting a link opportunity deck in a face-to-face meeting with a content agency
You will attempt to reverse engineer a competitor’s SEO strategy so the client can understand what their competitors are doing right, doing wrong and identify opportunity gaps.

You will be building and maintaining dashboards and reports across a range of SEO metrics that match up with client goals. You will monitor and analyse the numbers and report back to your team on any insights or anomalies found and what your recommended next steps are.

While you are not leading the account, you are expected to build and maintain genuine relationships with the people you deal with. You will help clients with any questions or concerns as they arise.

Your time will be split across:
  • Technical 35%
  • Content, User Experience, Links 35%
  • Reporting 20%
  • Account and Project Management 5%
  • Staying up-to-date with SEO news 5%

Who is Full Measure Digital?

Full Measure Digital started life as a small consulting project back in 2010. Ten years later, we are now one of Australia’s leading SEO and SEM agencies, taking pride in the work we do for our long list of clients: everyone from owner-operated small businesses up to industry leaders like Jetstar, Myer, MyCar, Michael Hill and many more.

Our vision is simple: to be the best SEM and SEO agency in Australia at delivering our clients tangible, profitable business growth. We do that by hiring the best team, deeply understanding our clients’ businesses, genuinely caring about their results, and constantly driving growth based on data-driven marketing.

Who should apply?

Full Measure Digital is an inclusive and equal opportunity employer where we aim to attract, support and retain the best people regardless of their gender, marital/parental status, ethnic origin, nationality, age, background, disability, sexual orientation and gender identity.

We encourage people of all types and backgrounds to apply.

Interested? Apply now!

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