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Search Engine Optimization (SEO) Manager in Workshop Digital

Job Published on: November 6th, 2020

Available to applicants based in Country(ies): United States of America (USA)

Workshop Digital, headquartered in Richmond, Virginia, is a fast-growing digital marketing agency focused on building handcrafted strategies that help our clients achieve their business goals.  We are actively looking for an experienced, enthusiastic Search Engine Optimization (SEO) Manager to join our team.

The SEO Manager role is vital to the success and growth of Workshop Digital.  You will provide proactive leadership guiding the Search Engine Optimization (SEO) department as they discover insights, provide strategy, build strong client relationships, expand service offerings, execute projects and deliver the highest quality work.  You will be responsible for client retention, client account growth, and profitability along with the development of the SEO department.

Due to COVID-19, Workshop Digital is working remotely.  When it is safe to return, this position will be located onsite in our Richmond, Virginia office. In addition, we are open to discussion with candidates looking for a fully remote opportunity.

Key Responsibilities

  • Maintain standards of performance and ensure successful campaign execution across evolving and expanding set of SEO services
  • Lead, manage and grow the SEO team with a focus on timely and accurate campaign fulfillment and ongoing retention
  • Resolve team members’ concerns and resolve any issues or conflicts
  • Monitor processes/procedures for quality and consistency as well as improvements
  • Provide Quality Assurance and continually improve internal setup, management, and reporting processes
  • Support the sales team by assisting with RFPs, presentations, audits, and SOWs
  • Conduct team trainings including advanced topics to help develop team expertise
  • Contribute thought leadership content to the Workshop Digital blog


  • 5+ years managing an SEO team including analysts and entry level managers
  • 5+ years experience executing hands-on SEO work for high complexity clients
  • Proven track record of:
    • Building strong internal and external relationships in an ever-changing environment 
    • Analyzing situations, solving problems, and taking appropriate course of action
    • Communicating SEO vision to team members
    • Designing and delivering SEO plans and strategies
  • Deep understanding  and working experience of technical SEO, content development, and link building
  • Understanding  of various digital marketing channels, for example, PR, web development, social media, on-site usability, off-site optimization, among others.
  • Advanced to Expert level skills in MS Office Suite and Google Workspace, particularly in Excel and Google Sheets
  • Advanced analytical skills; capable of drawing insights from raw information and data acquired through field research
  • Exceptional and courteous written and verbal communication skills
  • Thorough knowledge of the latest market trends and shifts, as well as projections for the future
  • Communicates independently and effectively with various audiences both internal and external

Who we are

Workshop Digital handcrafts digital marketing strategies so mid- to large-size companies stand out online and drive business growth. Unlike the assembly-line approach common in today’s digital marketing service models — designed to churn out boilerplate, replicable service — our team brings craftsmanship to our work and to the forefront of online technology. We are Workshop Digital, which is unlike anywhere else — and that’s a good thing.

What To Expect From Us

  • Flexible vacation days along with typical paid holidays
  • Opportunity to attend industry events and conferences
  • Comprehensive training programs available for cross-training
  • Health, Vision, and Dental insurance, STD and LTD, 401k with employer contributions
  • Comprehensive performance management process to plan, monitor and evaluate employee growth and development
  • A fun, challenging, and collaborative work environment

We Weave Our Core Values into Everything We Do

  1. We are ethical
  2. We are accountable
  3. We are transparent
  4. We are eager to learn and willing to be wrong
  5. We are empowered to be awesome in work & life
  6. We go the extra mile for our clients
Workshop Digital is an Equal Opportunity Employer. Workshop Digital provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics, or any other status prohibited by applicable national, federal, state or local law.  

Interested? Apply now!

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