Senior Performance Marketing Manager in LoveToKnow Media

Company Name: LoveToKnow

Company URL: http://www.lovetoknowmedia.com

Join a fast-growing portfolio of consumer digital media properties that total 30M users per month. We're looking for an experienced Senior Marketing Manager to create and own performance-based digital customer acquisition programs and operate independently with minimal oversight. You’re a builder, optimizer and an executor of the customer acquisition funnel. The ideal candidate will have 4+ years of consumer acquisition experience from a subscription-based or online media B2C start-up. LoveToKnow is a virtual company! This role is located remotely.

  What We Need:
  • Experienced Senior Performance Marketing Manager who is deeply passionate about consumer oriented SEM, PPC and online performance advertising.
  • Resourceful, hands on, individual contributor and primary owner of user acquisition for multiple consumer properties with initial emphasis on our subscription-based.
  • Fluent English written/verbal communication required. No travel necessary.
  • Reports to the CEO of LoveToKnowMedia Howard Love.
  What You Will Do:
  • Create and execute innovative acquisition strategies & campaigns for mobile and web across key paid acquisition channels (including Google, Bing, FB, App Store, etc).
  • Lead day-to-day campaign bid management and execution tactics across multiple channels to optimize ROI.
  • Collaborate cross-functionally to develop ad copy, creative, content, and landing page designs that communicate our product positioning and optimize conversion via testing.
  • Oversee media mix modeling, attribution tracking, and funnel analysis to determine LTV of customers and maximize return on investment.
  • Evaluate, recommend, and test new marketing channels including assessing potential traffic sources, negotiating pricing/terms, and launching campaigns.
  • Build relationships with advertising vendors and agency partners to help achieve goals.
  • Develop and maintain effective marketing analytics, dashboards, and KPIs.
  What You Have:
  • 4+ years hands-on experience in digital Performance Marketing with strong emphasis on SEM acquisition, preferably with a B2C start-up.  
  • Proven track record of successfully launching and managing PPC/online marketing campaigns at scale and cost effectively with clear ROI focused metrics.
  • Hyper-analytical and passionate about testing, data, and metrics. Strong background with attribution, LTV analysis, and performance-based marketing KPIs.
  • Strong understanding of web analytics, ad tracking, A/B testing, retargeting, attribution and funnel analysis.
  • Experience with 3rd party management (Kenshoo, Marin, etc.) and self-serve tools (Adwords, FB Ad Manager, etc.)
  • Experience crafting creative marketing assets, developing landing pages, writing ad copy, and developing product marketing specifications from scratch.
  • Excellent written and verbal communication skills.
  • Adaptive, resourceful, and comfortable operating independently in a fast-paced environment.
  • Entrepreneurial mindset, intellectual curiosity, and passion for learning cutting edge trends.
  • Knowledge of SEO & ASO a plus.
  • MBA a plus
  About LoveToKnowMedia:

LoveToKnowMedia’s websites comprise one of the largest digital media companies in the US. Our family of lifestyle, educational & outdoor recreation brands provide best-in-class content every month to 30 million unique users and across 100 million page views. The company is 100% telecommuting, in which LoveToKnowMedia’s contributors across the world keep in touch, collaborate and work as a team to get the job done.

CEO Howard Love has founded or co-founded over 15 companies, and has invested in over 50 early-stage start-ups including OpenTable (IPO), Trulia (IPO), and HotelTonight. Howard Love is a frequent speaker, and recently published his debut bestselling book ‘The Start-Up J Curve.’ Learn more about LoveToKnow at www.lovetoknowmedia.com.

To apply, please submit cover letter and CV with the email subject “Senior SEO Manager application” to marketing-jobs@lovetoknow.com

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