SEO Team Lead (Publisher Focused) at State of Digital Publishing

State of Digital Publishing (SODP) seeks a full-time remote SEO Team Lead with 3-5 years of experience. Reporting to the Operations Director and Founder, you will manage our team of SEO analysts and oversee the execution of our client’s SEO strategies to ensure they align with their expectations and business goals. You will also be a lead account manager for these campaigns.

SODP is a start-up market research publisher focused on building a community for digital media publishing professionals and content and media owners.

Our vision is to discover and foster sustainable digital media publishing models, and to do that, we’ve made it our mission to build a community that practically supports its members and is built on a foundation of educational content and research.

Flexible work schedules, a relaxed culture, training and development time (with rewards), and remote work make SODP a fun workplace. We are headquartered in Sydney, Australia, and are lucky to be supported by team members from around the globe.

Note: Due to timezone considerations, we seek applicants primarily from South East Asia & South East Europe with direct publisher/news experience. Salary is negotiable, and it is important to state it from the start of your application so that we respect your time and expectations during this process.

RESPONSIBILITIES

• Be the superstar responsible for managing the execution of SEO strategies end-to-end
• Develop SEO strategies for our clients, including detailed content plans, competitor analysis, topic research, content pillar strategy, and opportunity analysis
• A key POC for clients – from keeping in touch, taking meeting notes, and identifying methods of retaining and upselling opportunities
• Execute a variety of technical SEO tasks, such as ensuring website crawlability and indexability, monitoring of E-EAT signals, top stories optimization, etc.
• Generate monthly and quarterly SEO reports and communicate the progress of SEO campaigns to our clients, present new strategies, and maintain relationships with them.
• Work closely with our technical, product, and editorial teams to ensure our clients’ SEO, marketing, and business goals are met
• Provide SEO training and guidance to junior SEO team members to help them understand SEO concepts, tools, strategies, and best practices
• Make sure all SEO strategies are in line with our clients’ KPIs and business goals
• Stay up to date with the latest SEO trends and practices
• Creation and maintenance of a library of SEO Standard Operating Procedures (SOPs)
• Make intuitive and data-driven decisions to leverage tech and content in order to achieve client goals
• Perform and deliver under tight deadlines
• Learn and adapt to SODP’s process and methodologies and help improve them in the longer term

EXPERIENCE & CAPABILITIES

• Deep understanding of organic search and search engine marketing
• 3-5 years of proven experience in SEO — must be comfortable with tech and content
• Experience in team management
• Interest in Publisher & News SEO and specializing in this subset for the long term
• Must be experienced with using tools like Google Search Console, Google Analytics, Screaming Frog, Ahrefs, Semrush, etc., to uncover insights for clients
• Ability to prioritize, multitask, and work with minimal supervision in a collaborative and positive team environment
• A self-starter with the ability to grasp requirements quickly
• Someone with a strong inclination for team management and project execution on timelines
• Comfortable with project management and analytical tools
• Successful track record in project management and organic growth
• A collaborative team player who values the success of the whole team, in addition to their own
• Comfortable working in an asynchronous environment and remote working tools like Loom

Benefits and Perks

Interested? Apply now!

You have until October 6th, 2023 to apply.