Sun and Co. Academy: The Business of Blogging

Are you ready to break out of the crowd and create a blog that brings you income and influence? This is for you!

Our 7-day program will take you through all that you need to know to become a well-known blogger or influencer. You’ll learn how to grow an engaged audience, secure various partnerships and create impactful content without feeling overwhelmed. By the end of the week, you’ll have everything you need to create a blog or take yours to the next level and start growing an engaged audience and getting paid to do so. You’ll not just learn everything that you need to know, but you’ll be able to implement it then and there so you’ll leave with the tools you need for success.

The Business of Blogging

An Inside Look at The Business of Blogging Program
Storytelling: What It Is & Why You Need It as a Blogger 
Storytelling is an age-old art. Stories invoke emotions and stick in our minds like no bare-bone facts can. It’s no wonder that storytelling has become very important in many areas, including brands and businesses. And guess what? As a blogger, you’re a bit of both. Learn how to write a compelling story to make you stand out online, from your About page to your IG bio.
 
Positioning Your Platform: Attract Readers That Resonate With Your Mission 
You’ve made the decision to start your blog. Now it’s time to extend your readership beyond your mom and a handful of close friends. But with so many talented bloggers in the online space, how do you stand out from the crowd? This interactive workshop will help you use your story and knowledge to properly target your ideal audience and provide content that resonates with them; creating a sense of community and connection across the globe.
More Than Words: Creating Impactful Content Without Burning Out 
As a blogger, content reigns all and it can be easy to get caught up with what to post it, when to post and why it will matter to others. This workshop will take us through the 3 different phases of content so that you can authentically create and also focus on growth. We’ll work together to go through the importance of creating an impactful content calendar, social media copy for different platforms and we’ll tackle best practices to make sure that your work is properly spread around the web.
 
Beyond Blogging: Why Your Email List Is Key To Sales and Growth
As a blogger, you’ll need to provide more value than just the content on your site. An email list is more valuable than any number of social media followers because it is a direct connection with your ideal audience. In this workshop, we’re going to tackle the importance of growing your email list and learn fool-proof strategies to scale and provide meaningful content along the way.

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